Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

SKU	934282
Autor
Editora	TASCHEN
ISBN	9783836585026
EAN	9783836585026
Categoria	Artes e Cultura
Assunto	Design
Páginas	512
Número da Edição
Ano da Edição	2021
Encadernação	CAPA DURA